When it comes to designing a logo, things can get very tricky. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolise, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like. At Liquid Flame Design, we aim to ensure our logo designs show the meaning of the company but also that the logo designed has to look good.
We started with (more in the gallery as well):
Which were then filtered down to the end product: